How to Connect With Your Audience at Modern Expos, For any Brand, connecting with audience is a crucial success factor! Brands often make the mistake of not exhibiting on expos, as expos are one of the best platforms to connect with the audience on an individual level. The reason why brands don’t utilize this platform to connect with the audience is because they don’t know how to connect with the audience. You might have noticed brands at expos going unnoticed or their kiosks are usually empty. The sole reason for this is that brands don’t know what their audience want to see.
So today we’ll discuss how brands can connect with their audience at expos. The importance of connectivity and interactivity can make a huge difference between success and failure. Nobody like to be ignored, so in order to avoid it here are some tips How to Connect With Your Audience at Modern Expos.
The Right Look And Feel of Your Kiosk
How to Connect With Your Audience at Modern Expos, Your Kiosk is basically what your brand is representing. Always remember that you want the audience to visit you, so make sure that your kiosk looks like a shop window. It should be placed and decorated in a manner that it should convey the message of “Come visit us”. This will help you in attracting the right audience for your brand.
Remember your Kiosk is competing with other stands of different brands. So make sure that you are creative with your Kiosk/stand. Don’t just use large stands/Kiosk, use unique lighting, digital gadgets, presentations and props that are eye catchy. This will help in stopping the audience at your stand and allow you to communicate with them.
Make sure that you choose an extrovert as your brand representative at the expo. Why? Because it is important to have someone can connect with people, so choose someone who’s friendly and talkative, yet knows the correct information. Also utilize someone as a spotter, someone who can bring people to your kiosk!
Use Giveaways to Lure Audience to Your Kiosk!
Another way you can attract audience is by having a small competition and distributing giveaways. Why giveaways? The answer is simple Brand awareness and recognition. If a person has an item branded with your company details, it’s more likely they’ll remember you. Also remember to use those items as giveaways that are going to be utilized by your audience, such as Pen, mugs, key chains etc.
Use gadgets and presentations
One of the easiest ways to engage and interact with people is by utilizing digital gadgets and presentations on display. This helps your audience to get to know you better. By utilizing gadgets you can trigger a call to action response on the spot too. For example you can use an iPad kiosk hire to get feedback or do something related your brand helping you to get vital information. Make sure to use creative and entertaining presentations for your brand.
Use these tips the next time you exhibit your brand in an expo and success shall await for your brand!